Christina Martin Kenny, nonprofit fundraising strategist and consultant, smiling at laptop.

SMART FUNDRAISING. STRONGER TEAMS. BIGGER IMPACT.

SHIFT YOUR FUNDRAISING OUT OF SURVIVAL MODE

You don’t have to keep fundraising in crisis mode.

If you’re tired of starting from zero every year, losing talented staff, and struggling to make real progress, you’re not alone. I help nonprofits put the right strategy in place and support the people behind it - so fundraising feels manageable, your staff feels supported, and your mission moves forward.

LET'S WORK TOGETHER

YOU’RE DOING EVERYTHING TO GROW YOUR NONPROFIT - BUT YOU STILL FEEL STUCK

Your organization is under pressure to grow, but the systems, staffing, and strategy to support that growth aren’t keeping pace. Your team (or “team” of one) is stretched thin, turnover is high, and your Board wants to help — but doesn’t know how.

That’s where my work comes in.

Christina Martin Kenny, fundraising consultant, writing in notebook.

Hi! I’m Christina, Fundraising Strategist for Nonprofits

I help nonprofits move beyond survival mode by building sustainable fundraising strategies and strong teams so they can focus less on the money and more on the mission.

I started Guava Tree Strategies because I know what it’s like to work at an organization with big dreams and too few resources, and I know how frustrating it can be to keep pushing without a real plan.

There’s a lot of advice out there - “diversify your revenue,” “act like a business,” “build a culture of philanthropy.” But none of that matters if it isn’t grounded in your organization’s reality. You don’t need more advice - you need a sustainable fundraising strategy and a partner who gets it.

WANT ME ON YOUR TEAM?

HOW WE WORK TOGETHER

You can’t build impact if your funding — and your team — aren’t built to last.

I partner with organizations to build fundraising approaches that are realistic and sustainable, so the people doing the work aren’t constantly playing catch-up or burning out.

What this usually looks like:

  • We get clear about what’s actually happening with your fundraising —what’s working, what isn’t, and where time and energy are being spent without real return. From there, we map out a strategy your team can actually follow.

  • High staff turnover, unclear roles, and disengaged board members can undermine even the strongest fundraising plans. When expectations are unclear, and too much responsibility sits with too few people, fundraising starts to break down. I work with staff and Boards to clarify roles, strengthen shared ownership of fundraising, and relieve the pressure on your fundraising team.

Let's work together

TESTIMONIALS

  • “Christina outlined a straightforward, easy-to-follow email marketing and social media campaign for our End of Year (EOY) that resulted in donations from our individual donor base to increase by 246% compared to the previous year without her guidance.

    Christina is a results-driven, strategic, and highly skilled fundraising expert, and I highly recommend her to any organization looking to increase revenue, engage donors, and build long-term sustainability.”

    Erin Hughes, Executive Director, Solidarity Engineering

  • “I hired Christina to build out a development team for a national, multi-entity non-profit organization. We had no fundraising plan in place, no development staff, a disorganized donor tracking system, and lacked proper donor stewardship.”

    Her ability to see the bigger picture of an organization, identify needs, and create solution-oriented systems is unparalleled. I couldn't recommend her more highly!”

    Christina Baal Owens, Executive Director