PRIVACY POLICY

PRIVACY POLICY

This Privacy Policy explains how Guava Tree Strategies ("Company") collects, uses, and protects your personal information when you use guavatreestrategies.com ("Website"). Questions or concerns can be directed to our Privacy Officer, Christina Martin Kenny, at christina@guavatreestrategies.com. By using the Website, you agree to this Privacy Policy. If you disagree with any aspect of this policy, please discontinue use of the Website.

Collecting and Using Your Personal Information

Most actions you take on the Website will relay certain information about you to the Company.

Information Collection Categories

Contact Information

When you fill out our “Contact” form, or make a purchase with Us, we collect the information you provide so we can communicate with you. This might include your name, mailing address, phone number, and email address.

If you use social media and give us your social media information, we use that information to view your social media. Sharing your social media with us may tell us who you follow, who follows you, and your likes or interests. Your privacy settings for social media can be adjusted in the settings menu of your social media provider.

Financial Information

When you make a purchase on the Website, we collect information to process your payment, including your billing address and the bank or credit card information you provide.

Profile Information

When you fill out our contact form or make a purchase, we create a profile for you so we can identify you. If you purchase a digital product, we use your information to provide you with access to your purchase.

As you navigate the Website, your computer relays information to us that we use to optimize the Website, improve user experience, and make strategic business decisions about our products and services.

We use session analytics, which means that while you are on our Website we are using software to tell us what pages you click on, how long you stay there, and how you generally navigate the Website. Analytics may also collect information about your computer specifications, internet connection, and IP address.

How Long We Keep Your Information

We keep your Contact Information only as long as necessary for the purposes outlined in this Privacy Policy, or as required by law to enforce legal agreements and resolve disputes.

We do not keep your financial information. The financial information you provide is processed via Stripe. Stripe may retain your information for their own purposes. Please review their privacy policy for more information.

We keep your Profile Information as long as necessary for the purposes outlined in this Privacy Policy.

Aside from information retained for legal purposes, you can ask us to delete collected information by contacting the Privacy Officer listed at the end of this Privacy Policy.

Cookies, Pixels, and Tracking Signals

A cookie is a piece of information recorded by your web browser that allows it to recognize places you have visited. Cookies can help remember and autofill things like user IDs and website preferences. You can instruct your browser to reject all cookies, but you may not be able to use some parts of our Website without them.

A pixel (also known as a beacon or pixel tag) is a transparent image file that tells us something has been clicked on. Cookies and pixels may communicate to us the web browser you use, whether you open an email we send, your advertising ID, and other technical information about your device.

We use these cookies and pixels to track internet usage in order to implement advertising strategies and to ensure our servers and systems are working properly. You can instruct your browser to send a “Do Not Track” signal, though our Website may not be able to read or respond correctly to all such signals.

Email Marketing

We take care to ensure that your email and other data are used in a respectful manner, and we keep your email confidential. We do not sell or share your email in exchange for remuneration. Occasionally, Company does partner with third parties to provide joint education, resources, products, or services. In these cases, your participation is deemed consent for us to share any information you provide to us with that third party.

Company’s emails will comply with applicable laws including the CAN-SPAM Act. Each email will clearly identify that it is from the Company and include an option to unsubscribe. If you continue receiving unwanted emails after unsubscribing, please reach out to the Privacy Officer.

Unsubscribing from Company’s email list will remove you from routine promotional and informational emails. However, you may still receive information about programs, services, or products you have purchased from Company.

Information Disclosure

Company will disclose your personal information only when necessary to provide services, programs, or products to you, or when necessary to work with third parties such as lawyers or collection agencies to enforce these or any other terms between you and Company. We may also disclose your information when otherwise legally required to do so.

Your California Rights

The California Consumer Privacy Act (CCPA) protects consumers residing in California. The policy in this section applies only to California residents. The CCPA gives you:

• The right to know about the personal information a business collects about you and how it is used and shared;

• The right to delete personal information collected from you (with some exceptions);

• The right to opt-out of the sale or sharing of your personal information;

• The right to non-discrimination for exercising your CCPA rights;

• The right to correct inaccurate personal information that a business has about you; and

• The right to limit the use and disclosure of sensitive personal information collected about you.

To exercise your CCPA rights, contact the Privacy Officer. Your identity will need to be verified before we release, alter, or delete your personal information. Anonymized data cannot be identified and therefore cannot be deleted.

You can learn more about your privacy rights as a California resident by visiting https://cppa.ca.gov/.

Your European Union Rights

The General Data Protection Regulation (GDPR) governs information and privacy rights for people within the European Union. The policy in this section applies only to European Union residents.

We will retain any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) the Company deciding that the value in retaining the data is outweighed by the costs of retaining it.

You have the right to request access to your data, and the right to rectify or erase your personal data. You have the right to seek restrictions on processing, to object to processing, and the right to data portability. To the extent that you provided consent to the Company’s processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of prior processing. You have the right to lodge a complaint with a supervisory authority with jurisdiction over GDPR issues. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

Children’s Protection

Company does not knowingly collect personal information from persons under the age of sixteen. If you are under 18, you may only use the Website with permission of a parent or guardian. If you believe information has been provided by a minor, please contact the Privacy Officer to request deletion. We will make every effort to delete any such information, though we cannot guarantee comprehensive removal in all circumstances.

Links to Other Sites

Our Website may contain links to other websites that we do not control. Visiting those sites subjects you to their privacy policies. We are not responsible for how those websites handle your information.

Updates

This Privacy Policy may change, and all updates will always be posted on this page.

Questions and Contact Information

If you have any questions about this Privacy Policy, please contact us at christina@guavatreestrategies.com.